Black Friday 2026 falls on Friday, 27 November, with Cyber Monday following on 30 November. What started as an American import is now one of Australia's biggest online shopping events — and based on previous years, many retailers will launch their sales a full week early.
The dates to circle
Black Friday itself is 27 November, but the practical window is wider. Most major Australian retailers — Amazon Australia, JB Hi-Fi, Harvey Norman, The Good Guys, Bunnings Marketplace and others — have historically opened deals from the Monday of Black Friday week (23 November 2026), with many offers running through Cyber Monday and into early December.
What typically discounts (and what doesn't)
Year after year, the deepest Black Friday discounts in Australia concentrate in the same categories:
- Small kitchen appliances — air fryers, coffee machines and multi-cookers are Black Friday staples, frequently 20–40% off
- Vacuums and floor care — robot vacuums and stick vacuums see some of the year's biggest cuts
- Consumer tech — headphones, soundbars, smartwatches and last-generation TVs
- Outdoor living — BBQs and outdoor furniture discount as retailers clear summer stock early
Current-generation flagship products rarely see genuine deep cuts — the biggest percentage drops are usually on previous-generation models, which is exactly where the value sits for most buyers.
How to tell a real deal from a fake one
Australian Consumer Law requires was/now pricing claims to be genuine, but inflated RRP comparisons still happen. Three checks before you buy: compare the sale price against at least two other retailers, check the price history where available, and remember that a 10% discount on a product that never sells at RRP is not a deal.
Our coverage plan
The Daily Review Australia team will be tracking verified deals across every category we review, updating our Black Friday deals tracker as genuine offers go live. Every deal we list is checked against our review database — we only feature products we'd recommend at full price.
Shopping for Christmas? Our Christmas gift guides are live now, with 100 top-rated gifts already price-checked for October.